Your product is more important than its packaging, but that doesn’t mean that the packaging should be an afterthought.
Well-designed packaging can boost sales and profits.
Here are just some of the important reasons to carefully consider your packaging’s design.
First Impressions Count
Products that are displayed on a shelf need to have eye-catching packaging.
Vibrant colors, quirky shapes, unique fonts and striking imagery can all grab people’s attention and increase sales.
At the very least, you’ll build brand awareness and create conversation.
When making packaging visually attractive, make sure to consider who your audience is.
A candy bar aimed at kids is going to require different visual branding to a box of luxury chocolates aimed at adults.
Encourage Unboxing Videos
Some companies think that because their product is sold online, they don’t have to consider the presentation of their packaging.
However, exciting delivery packaging can encourage ‘unboxing videos’ on YouTube and TikTok.
While the packaging may still need to be discreet and robust, consider how you can add layers on the inside to add suspense while opening.
Boxes with lids, layers of tissue paper and handwritten inserts are all a great way to do this.
Protect and Preserve Your Product
Well-designed packaging can also help to protect your product from damage and potentially preserve its life.
When it comes to delivery packaging this is very important – considering ways to cushion the product and keep it airtight can help to reduce complaints and refunds caused by products getting damaged or spoiling in transit.
Even with fast food packaging and store bags, it’s important to consider how you can protect and preserve the product.
In recent years, there have been many innovative solutions such as insulated bags with heat packs to keep restaurant delivery warm and manual can sealing for cafes to sell fresh drinks in a sealed container.
Save The Planet
If you care about environmentalism, then the type of packaging you use is key to your carbon footprint.
While plastic has many benefits, it is not a sustainable packaging solution, and may not be a good choice of packaging if you are trying to sell a green product.
Biodegradable packaging options could be a much more suitable choice.
It’s important to take your time to compare different sustainable options and to work out which solution is most practical for your product.
With materials like card, there are so many different types of card to choose from – some of which are more robust or even more water-resistant.
The Price of Packaging
The type of packaging you choose can also affect the overall cost of making your product.
This in turn can affect how you price your product in order to still make a profit.
If you’re trying to sell your product at an affordable price, it could be essential to keep the packaging cost low.
With more premium products, it’s often worth investing more into packaging to create a luxury impression.
Of course, you may still have to work within a budget – in which case you need to work out how you can make your packaging seem premium without spending too much.
